BrandBar provides a custom toolbar and marketing solution utilizing direct marketing, brand enhancement, and a new communication channel. By working directly with the client, BrandBar is able to customize each toolbar to meet the specific needs of the client, whether the toolbar is for a membership organization, e-commerce store, celebrity, or as an internal tool to improve employee communication and efficiency.

Utilizing a real-time updating process, BrandBar gives its clients the power of creating a constant interactive relationship with its customer, members, and fans. The Custom Communicator is a constant hyper-link scrolling ticker that allows clients to provide its user base with the most up-to-date information on products and events. Key features of the custom toolbar include: brand presence, contained IM, pop-up killer, customized drop-down links, web search feature, and detailed reporting of the user behavior patterns. For a detailed list of the features of the custom toolbar, please visit the ToolBar Feature page.