Brand Technologies is a subsidiary of Rawhide Software. Rawhide is an established technology company that has over 25 years of experience and $100 Million in contracts. Over the past five years, Rawhide has focused its energies on Internet marketing. Through creating search engines, providing consulting, and searchengine optimization, Rawhide has become a reputable leader in the Internet marketing industry.

Brand Technologies was specifically created to service the needs of companies that are looking to increase brand recognition, customer retention rate, revenue, and better understand user behavior. BrandBar is the vehicle that combines all of these benefits into one package that is delivered to end users through a simple download process, and resides on the user's computer whenever they are on the Internet. With the average person spending 100 hours on the Internet per month (Nielsen NetRatings), BrandBar is the optimal combination of product and service to connect with users.