Membership Organizations

Is your association or membership organization looking for ways to attract new members and retain existing members?
Brand Technologies has come up with an inexpensive solution to meet these demanding needs, BrandBar. BrandBar designs customized toolbars for organizations that want to increase membership involvement, increase brand awareness and loyalty, create a new communication channel with its membership, increase donation opportunities, and create an additional revenue stream.

Here is an example of this customized toolbar:

World Wildlife Federation and Oxfam Toolbars coming soon!

Organization Branding- The logo and name of your organization will appear every time a toolbar user opens a new browser window to use the Internet. The average household surfs the Internet for 32 hours per month (Nielsen NetRatings, January 2003). This means that your organization’s brand will be exposed to any toolbar user for a minimum of 32 hours per month (this number does not count the hours spent on the Internet at work, which is estimated to be 2-3 times that of the home). In addition to the brand exposure, the logo will have a dropdown menu that will have links sending the user to your organization’s homepage, and give them information about the toolbar.

Scrolling Text Advertisement- Scrolling Text in the toolbar allows the company to send a message/advertisement to users that is clickable (sends the user to a target website). The text can be changed to allow promotion of different products/messages, giving companies the ability to change the advertisement on a daily basis.

Custom Buttons- BrandBar provides the client with 3-4 dropdown buttons on the toolbar. Each button is capable of having up to 120 customizable links (400 total) that can be changed by the client at any time through an easy-to-use client centre that is accessible via the Internet. The changes will automatically update on every user’s toolbar within 24 hours. This makes it very easy for the client to push any new products/services, or inform users on anything happening in the company.

Internet Search- BrandBar provides its clients with an Internet search box. This allows users to search the Internet from any website. In addition, the search function is a new revenue source for clients. BrandBar has companies that pay to have their website show up in the search results when the search term is relevant to their website. If a company has every one of their toolbar users search the Internet through the provided search box, the revenue generated would cover the toolbar monthly fees. BrandBar splits this additional revenue stream down the middle with the client.

Increased Donations- Each toolbar has a donation button that is visible to the computer user any time they are using the Internet. Continuously having the option to donate money by making it one click away guarantees increased donations.

Pop-up Blocker- Are you tired of those annoying pop-up ads that waste your time and make you want to pull your hair out? If so, BrandBar is the perfect solution. BrandBar provides all of its users with the ability to block over 99% of all pop-up ads. This allows for easier navigation on the Internet. BrandBar provides users with the ability to enable/disable their pop-up blocker at the click if a button, putting the user in charge of what appears on their computer screen.

Internet Search- BrandBar provides its clients with an Internet search box. This allows users to search the Internet using Google ^TM from any website. This feature prevents users from having to type in the address to a search engine each time they want to search for something on the Internet. Search is now always immediately available from the browser.