Professional Sports Teams

Professional sports teams have become extremely competitive for the national audience (fan base) for over thirty years. Television, advancements in technology, and game coverage methods, were largely responsible for this shift. The best seat for a sporting event is now in your home, sitting behind a television that rotates views from over 20 cameras at prime locations to bring you the ultimate experience. Today, technology has once again brought another advancement in capturing the local and national markets via one medium, the Internet. Being a new medium, the Internet has yet to reach its full potential as a channel for connecting with sports fans on a personal level, 365 days a year (not just the season). Brand Technologies has come up with an inexpensive solution to meet these demanding needs, BrandBar. BrandBar designs customized toolbars for sports teams that want to increase fan branding, merchandise sales, ticket sales, retention rates, and create an additional revenue stream (see Internet Search below).

Here is an example of this customized toolbar:

Features/Benefits

Team Branding- The logo and name of the team will appear every time a toolbar user opens a new browser window to use the Internet. The average household surfs the Internet for 32 hours per month (Nielsen NetRatings, January 2003). This means that your team’s brand will be exposed to any toolbar user for a minimum of 32 hours per month (this number does not count the hours spent on the Internet at work, which is estimated to be 2-3 times that of the home). In addition to the brand exposure, the logo will have a dropdown menu that will have links sending the user to the team’s homepage, store page, contact page, and give them information about the toolbar.

Scrolling Text Advertisement- Scrolling Text in the toolbar allows the team to send a message/advertisement to users that is clickable (sends the user to a target website). The text can be changed to allow promotion of different products/messages, giving teams the ability to change the advertisement on a daily basis.

Custom Buttons- BrandBar provides the client with 3-4 dropdown buttons on the toolbar. Each button is capable of having up to 120 customizable links (400 total) that can be changed by the client at any time through an easy-to-use client centre that is accessible via the Internet. The changes will automatically update on every user’s toolbar within 24 hours. This makes it very easy for the client to push any new products/services, or inform users on anything happening in the company.

Pop-Up Blocker-Are you tired of those annoying pop-up ads that waste your time and make you want to pull your hair out? If so, BrandBar is the perfect solution. BrandBar provides all of its users with the ability to block over 99% of all pop-up ads. This allows for easier navigation on the Internet. BrandBar provides users with the ability to enable/disable their pop-up blocker at the click if a button, putting the user in charge of what appears on their computer screen.

Internet Search- BrandBar provides its clients with an Internet search box. This allows users to search the Internet using Google ^TM from any website. This feature prevents users from having to type in the address to a search engine each time they want to search for something on the Internet. Search is now always immediately available from the browser.

Site Search- This is an optional feature for BrandBar clients. If the client already has site search capabilities, BrandBar will incorporate the existing site search into the toolbar. This does not incur any additional costs for the client. The only task that the client needs to do is provide BrandBar with the technical information needed to connect to the search
service, and we can facilitate the integration of the parameters into the toolbar.